This article has some good and bad points. I found the information regarding the origin of the term "Green" quite interesting, and totally agree with the opinion that people's buying habits are affected by the environmental repuation of the companies they buy from. The article's downfall however came right at the end when the author goes on a little rant along the lines of "...annoying, sanctimonious hotel cards. They're taking credit for reducing their laundry bills." That may be how he sees it (a very negative point of view), but these hotels are in fact saving millions of gallons of water, so I see it as a Win Win situation. The hotel saves money on laundry and conserves water at the same time, just by allowing the occupant of the room to make a simple choice...a Green choice.
I also believe that companies and corporations can call their environmental initiatives whatever they choose, or use "Green" as much as they like, as long as they are actually doing what they say they're doing. Who cares what they call it! Something positive is being done and we should all be reasonably satisfied with that, not whining about what they've coined it.
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